Indian MSMEs can be benefited by Digital marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

The 5 benefits of digital marketing :

1.-Local & Global reach – a website allows you to find new markets and trade locally as well as globally for only a small investment.

2.-Reasonable cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

3-Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

4-Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

5-Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

The post is curated by digital marketing consultant s.pundir

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